알라딘

헤더배너

소비자행동론

추천 저자 authors
화제의 신간

Poor Economics (Hardcover)
Esther Duflo
 37,900원


The 5 Levels of Leadership (Paperback)
존 맥스웰 지음
 15,280원

Demand: How to Discover It, Exploit It, and Why Everything Depends on It (Paperback)
에이드리언 J. 슬라이워츠키 지... 7,490원

That Used to Be Us (Perfect Paperback)
토머스 L. 프리드먼 지음
 16,640원

2011 베스트!






Brandwashed (Paperback)
마틴 린드스트롬 지음
 18,160원


Disciplined Dreaming (Hardcover)
Josh Linkner
 37,240원

Poke the Box (Hardcover)
Godin, Seth
 17,790원

신간알림

베스트셀러: 최근 일주일간 가장 많이 판매된 도서입니다.

1.  
 
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Mass Market Paperback, International)
댄 애리얼리 지음 | Harper Collins
7,900원(36% 할인 / 80원)
2.  
 
This Is Marketing : You Can't Be Seen Until You Learn to See (Paperback)
세스 고딘 | Penguin Publishing Group
18,700원(25% 할인 / 940원)
3.  
 
Dollars and Sense: How We Misthink Money and How to Spend Smarter (Paperback)
댄 애리얼리 | Harper Collins USA
9,370원(25% 할인 / 470원)
4.  
 
Contagious: Why Things Catch on (Paperback)
Jonah Berger | Simon & Schuster
21,200원(20% 할인 / 1,060원)

5.  
 
Mixed Signals: How Incentives Really Work (Paperback)
Uri Gneezy | Yale University Press
28,080원(18% 할인 / 1,410원)
6.  
 
Unsecured Lending Risk Management: A Practitioner's Guide (Paperback, 2)
Frank Tian | Green Wheat Publishing
70,200원(18% 할인 / 3,510원)
7.  
 
Alpha Revolution: The Generation Defying Predictions and Rewiring Marketing (Hardcover)
Josh Campo | Matt Holt Books
44,930원(18% 할인 / 2,250원)
8.  
 
Anthropomorphism and Animism in Advertising : Persuasive Tactics and the Influence on Consumer Behavior (Hardcover)
Malgorzata Karpińska-Krakowiak | Routledge
279,410원(18% 할인 / 13,980원)

9.  
 
Let Them Buy - The Modern Human-To-Human Sales Playbook (Paperback)
Philip Vivier | Staten House
22,450원(18% 할인 / 1,130원)
10.  
 
The Illusion of Abundance: How Consumer Culture Shapes Our Identities and Aspirations (Paperback)
Ofelia Somerby | Ofelia Somerby
39,310원(18% 할인 / 1,970원)
11.  
 
The Gift Of Too Much: Why Over-Delivering Wins Hearts and Builds Loyalty (Paperback)
Austin I. Taylor | Independently Published
29,470원(18% 할인 / 1,480원)
12.  
 
Smarter, Not Harder: A Small Business Guide to AI (Paperback)
Michael Mocatta | Independently Published
28,080원(18% 할인 / 1,410원)

13.  
 
The Black Book of Branding: 7 Covert Steps to Becoming a Master in Branding (Paperback)
Ruben Alvarez | Independently Published
28,060원(18% 할인 / 1,410원)
14.  
 
What Makes Women Buy (Hardcover)
Janet L. Wolff | Hutson Street Press
49,070원(18% 할인 / 2,460원)
15.  
 
What Makes Women Buy (Paperback)
Janet L. Wolff | Hutson Street Press
33,620원(18% 할인 / 1,690원)
16.  
 
How Fast Food Restaurants Manipulate You: 10 Sneaky Tricks They Use! (Paperback)
Elira Fontayne | Independently Published
14,020원(18% 할인 / 710원)

17.  
 
UX Skills for Business Strategy: Articulating Impact for Product, User, and Business Outcomes (Paperback)
토레이 파드마저스키 | O′Reilly
77,210원(18% 할인 / 3,870원)
18.  
 
The Continuum of Consumer Choice (Paperback, 1)
Gordon R. Foxall | Routledge
82,830원(18% 할인 / 4,150원)
19.  
 
DIY Credit Repair Secrets (Paperback)
Matuja Wilson | Nextgen Kwc Publishing
14,020원(18% 할인 / 710원)
20.  
 
Digital Food Provisioning in Times of Multiple Crises: How Social and Technological Innovations Shape Everyday Consumption Practices (Paperback)
Arne Dulsrud | Palgrave Macmillan
215,750원(10% 할인 / 6,480원)

21.  
 
Nation and Place Branding: An Applied Approach to Building the Image of Countries, Regions, and Cities (Hardcover)
Jose Filipe Torres | Palgrave Macmillan
184,930원(10% 할인 / 5,550원)
22.  
 
The Buyer-Centric Operating System: Building A Customer Obsessed Company (Paperback)
Andy Halko | Andy Halko
35,080원(18% 할인 / 1,760원)
23.  
 
Consumer Data for Modern Marketers: A Thoughtlight Marketing Guide (Paperback)
Christina Inge Edd | Independently Published
21,040원(18% 할인 / 1,060원)
24.  
 
Arbiters of Race : Cultural Intermediaries, Racism, and Consumer Industries (Hardcover)
Erik T. Withers | Routledge
279,410원(18% 할인 / 13,980원)

25.  
 
Arbiters of Race : Cultural Intermediaries, Racism, and Consumer Industries (Paperback)
Erik T. Withers | Routledge
77,050원(18% 할인 / 3,860원)
26.  
 
Multi-Criteria Decision-Making Approaches to Sustainable Consumption and Production (Hardcover)
Rui Zhao | Springer
277,400원(10% 할인 / 8,330원)
27.  
 
ThinkBlink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye (Hardcover)
Jean-Pierre LaCroix | FriesenPress
95,470원(18% 할인 / 4,780원)
28.  
 
ThinkBlink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye (Paperback)
Jean-Pierre LaCroix | FriesenPress
42,100원(18% 할인 / 2,110원)

29.  
 
Kundenbindung Bei Gesetzlichen Krankenversicherungen: Eine Analyse Der Einflussfaktoren Und Entwicklung Eines Kundenbindungsmodells (Paperback)
Imogen Blicker | Springer Gabler
115,570원(10% 할인 / 3,470원)
30.  
 
Shopping in Virtual Stores: An Empirical Analysis of Customer Experience and Gen Z's Intention to Use Virtual Stores (Paperback)
Milena Hake | Springer Gabler
169,510원(10% 할인 / 5,090원)
31.  
 
Invisible Luxury How Perfume Shaped Desire, Power, and Global Brands (Paperback)
Sarah Westwood | Sarah Westwood
42,100원(18% 할인 / 2,110원)
32.  
 
Effective Marketing and Consumer Behavior Tactics for High-End Products (Paperback)
Vera Teixeira Vale | Igi Global
254,300원(10% 할인 / 7,630원)

33.  
 
Effective Marketing and Consumer Behavior Tactics for High-End Products (Hardcover)
Vera Teixeira Vale | Igi Global
315,950원(10% 할인 / 9,480원)
34.  
 
AI Marketing and Ethical Considerations in Consumer Engagement (Paperback)
Arjun J. Nair | Igi Global
246,600원(10% 할인 / 7,400원)
35.  
 
AI Marketing and Ethical Considerations in Consumer Engagement (Hardcover)
Arjun J. Nair | Igi Global
323,650원(10% 할인 / 9,710원)
36.  
 
Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management (Paperback)
Fazla Rabby | Igi Global
277,420원(10% 할인 / 8,330원)

37.  
 
Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management (Hardcover)
Fazla Rabby | Igi Global
339,070원(10% 할인 / 10,180원)
38.  
 
Conjoint Analysis: Applications (Hardcover)
Paul E. Green | Vibrant Publishers
154,460원(18% 할인 / 7,730원)
39.  
 
Conjoint Analysis: Applications (Paperback)
Paul E. Green | Vibrant Publishers
126,370원(18% 할인 / 6,320원)
40.  
 
Conjoint Analysis: Advanced Methods (Hardcover)
Paul E. Green | Vibrant Publishers
154,460원(18% 할인 / 7,730원)

41.  
 
Conjoint Analysis: Advanced Methods (Paperback)
Paul E. Green | Vibrant Publishers
126,370원(18% 할인 / 6,320원)
42.  
 
Conjoint Analysis: the Pioneering Years (Hardcover)
Paul E. Green | Vibrant Publishers
154,460원(18% 할인 / 7,730원)
43.  
 
Conjoint Analysis: the Pioneering Years (Paperback)
Paul E. Green | Vibrant Publishers
126,370원(18% 할인 / 6,320원)
44.  
 
Minds Unlocked: Harnessing Consumer Psychology for Small Business Triumph (Paperback)
Emma Caldwell | Independently Published
23,850원(18% 할인 / 1,200원)

45.  
 
Mind Games: The Marketing Playbook for Small Business Success (Paperback)
Alex Thompson | Independently Published
23,850원(18% 할인 / 1,200원)
46.  
 
Mindwise Marketing: Unlocking Psychological Success for Small Businesses (Paperback)
Jonathan H. Merrick | Independently Published
23,850원(18% 할인 / 1,200원)
47.  
 
The CAESAR Method: Achieve Rapid Strategic Growth With This 6 Step Process (Paperback)
Nathan S. Bush | Independently Published
16,830원(18% 할인 / 850원)
48.  
 
Marketing in the Climate Crisis : Imagining Post-Growth Futures (Hardcover)
Carys Egan-Wyer | Routledge
102,100원(18% 할인 / 5,110원)

49.  
 
Digital Consumer Behavior – Navigating the Dynamics, Building the Demand (Paperback)
Kyle Allison | John Wiley & Sons
44,910원(18% 할인 / 2,250원)
50.  
 
Decision-Making's Dynamic Dilemmas: Assessing The Impact Of Biases On Decision Making Through Psychological Models (Paperback)
Kathleen Res?diz | Kathleen Resendiz
39,300원(18% 할인 / 1,970원)


(주)알라딘커뮤니케이션

대표이사 최우경 사업자등록 201-81-23094 통신판매업신고 2003-서울중구-01520 이메일 privacy@aladin.co.kr 호스팅 제공자 알라딘커뮤니케이션 (본사) 서울시 중구 서소문로 89-31
ⓒ Aladin Communication. All Rights Reserved.

고객센터 1544-2514 (발신자 부담)

서울시 마포구 백범로 71 숨도빌딩 7층 Fax 02-6926-2600
1:1 문의 FAQ
중고매장 위치, 영업시간 안내