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화제의 신간

Poor Economics (Hardcover)
Esther Duflo
 37,900원


The 5 Levels of Leadership (Paperback)
존 맥스웰 지음
 15,280원

Demand: How to Discover It, Exploit It, and Why Everything Depends on It (Paperback)
에이드리언 J. 슬라이워츠키 지... 7,490원

That Used to Be Us (Perfect Paperback)
토머스 L. 프리드먼 지음
 16,640원

2011 베스트!






Brandwashed (Paperback)
마틴 린드스트롬 지음
 18,160원


Disciplined Dreaming (Hardcover)
Josh Linkner
 37,240원

Poke the Box (Hardcover)
Godin, Seth
 17,790원

신간알림

베스트셀러: 최근 일주일간 가장 많이 판매된 도서입니다.
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1.  
 
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Paperback)
Geoffrey Moore / HarperCollins
39,710원(20%off)/마일리지1,990점
2.  
 
Navigating the Shifting Landscape of Consumer Behavior (Paperback)
Fatih Sahin / Igi Global
323,650원(10%off)/마일리지9,710점
3.  
 
Eat Your Own Lunch: The B2B Client Experience Handbook, Second Edition (Paperback, 2)
Nathalie Schooling / Nlightencx
30,870원(18%off)/마일리지1,550점
4.  
 
Enhancing and Predicting Digital Consumer Behavior with AI (Paperback)
Thomas Heinrich Musiolik / Igi Global
462,370원(10%off)/마일리지13,880점

5.  
 
Save, Make More Money: How to Save Money, Invest, and Live a Life of Purpose (Paperback)
Paul Hamdan / Independently Published
22,460원(18%off)/마일리지1,130점
6.  
 
Desnudando La Mente del Consumidor: Consumer Insights En El Marketing / Undressing the Consumer's Mind: Consumer Insights in Marketing (Paperback)
Cristina Qui?nes / Planeta Publishing
25,190원(18%off)/마일리지1,260점
7.  
 
Why You Buy (Paperback)
Lorne Tepperman / Rock's Mills Press
35,030원(18%off)/마일리지1,760점
8.  
 
Meaningful Measurement of the Customer Experience, 2nd Edition (Paperback)
/ Independently Published
26,660원(18%off)/마일리지1,340점

9.  
 
Why Malaysian Consumers Prefer Online Purchases (Paperback)
Jun Yew Goh / Independently Published
21,040원(18%off)/마일리지1,060점
10.  
 
Consumer Behaviour in Hospitality and Tourism : Contemporary Perspectives and Challenges (Paperback)
Saloomeh Tabari / Routledge
65,590원(18%off)/마일리지3,280점
11.  
 
Consumer Behaviour in Hospitality and Tourism : Contemporary Perspectives and Challenges (Hardcover)
Saloomeh Tabari / Routledge
239,380원(18%off)/마일리지11,970점
12.  
 
Verhaltensokonomik: Die Psychologischen Determinanten Menschlicher Entscheidungen (Paperback)
Peter Witt / Kohlhammer
52,390원(10%off)/마일리지1,580점

13.  
 
Anti-Consumption : Exploring the Opposition to Consumer Culture (Paperback)
Helene Cherrier / Routledge
70,900원(18%off)/마일리지3,550점
14.  
 
Do B2B Better: Drive Growth Through Game-Changing Customer Experience (Hardcover)
Jim Tincher / Customer-Focused Change Publishing
43,510원(18%off)/마일리지2,180점
15.  
 
Do B2B Better: Drive Growth Through Game-Changing Customer Experience (Paperback)
Jim Tincher / Customer-Focused Change Publishing
26,660원(18%off)/마일리지1,340점
16.  
 
Value Realization in the Phygital Reality Market (Paperback)
Huang Lin / Springer Nature B.V.
61,630원(10%off)/마일리지3,090점

17.  
 
Social Media Addiction in Generation Z Consumers (Paperback)
Teresa Berenice Trevino Benavides / Springer Nature B.V.
61,630원(10%off)/마일리지3,090점
18.  
 
The Reign of the Customer (Paperback)
Claes Fornell / Springer Nature B.V.
61,630원(10%off)/마일리지3,090점
19.  
 
Consuming the Environment (Paperback, 1)
Myra J. Hird / Routledge
63,810원(18%off)/마일리지3,200점
20.  
 
Consuming the Environment (Hardcover, 1)
Myra J. Hird / Routledge
239,380원(18%off)/마일리지11,970점

21.  
 
Design for Impact: Your Guide to Designing Effective Product Experiments (Paperback)
Erin Weigel / Two Waves Books
61,630원(10%off)/마일리지1,850점
22.  
 
The Power of Demand Generation For B2B Marketing Success: How To Leverage Demand Generation in B2B Marketing (Paperback)
Harrell Howard / Independently Published
49,130원(18%off)/마일리지2,460점
23.  
 
New Directions in Behavioral Pricing (Hardcover)
Chezy Ofir / World Scientific Publishing Company
123,570원(18%off)/마일리지6,180점
24.  
 
Maladaptive Consumer Behavior: Theory, Research, and Intervention (Hardcover, 2024)
Ingrid Martin / Palgrave Macmillan
246,580원(10%off)/마일리지7,400점

25.  
 
Enhancing and Predicting Digital Consumer Behavior with AI (Hardcover)
Thomas Heinrich Musiolik / Igi Global
554,670원(18%off)/마일리지27,740점
26.  
 
AI Impacts in Digital Consumer Behavior (Hardcover)
Thomas Heinrich Musiolik / Igi Global
456,370원(18%off)/마일리지22,820점
27.  
 
Marketing Innovation Strategies and Consumer Behavior (Paperback)
Belem Barbosa / Igi Global
377,600원(10%off)/마일리지11,330점
28.  
 
Marketing Innovation Strategies and Consumer Behavior (Hardcover)
Belem Barbosa / Igi Global
456,370원(18%off)/마일리지22,820점

29.  
 
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (MP3 CD)
Knowledge@wharton / Ascent Audio
58,950원(18%off)/마일리지2,950점
30.  
 
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Audio CD)
Knowledge@wharton / Ascent Audio
35,080원(18%off)/마일리지1,760점
31.  
 
Economic Development and Consumption Patterns in Asian Countries (Hardcover, 2024)
Shashika D. Rathnayaka / Springer
215,750원(10%off)/마일리지6,480점
32.  
 
Six Networking Strategies for Entrepreneurs: Networking 101 for new startups and first-time entrepreneurs (Paperback)
Matt (Handshakin) Holmes / Independently Published
12,460원(18%off)/마일리지630점

33.  
 
Consumer Behavior in Practice: Strategic Insights for the Modern Marketer (Paperback, 2024)
Eugene Y. Chan / Palgrave Macmillan
107,860원(10%off)/마일리지3,240점
34.  
 
The Paradox of Choice - How More Options Lead to Less Satisfaction (Paperback)
Viruti Shivan / Viruti Shivan
26,660원(18%off)/마일리지1,340점
35.  
 
Plunkett's Consumer Products, Cosmetics, Hair & Personal Services Industry Almanac 2024: Consumer Products, Cosmetics, Hair & Personal Services Indust (Paperback)
Jack W. Plunkett / Plunkett Research
616,480원(10%off)/마일리지18,500점
36.  
 
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business (Paperback)
Blake Morgan / HarperCollins Leadership
28,060원(18%off)/마일리지1,410점

37.  
 
Future-Proofing Travel: How to Create a Resilient and Sustainable Industry (Paperback)
Caroline Bremner / Kogan Page
64,570원(18%off)/마일리지3,230점
38.  
 
Consumer Behaviour : Understanding Consumers in a Digital Landscape (Hardcover)
Jean-Eric Pelet / Kogan Page
260,660원(18%off)/마일리지13,040점
39.  
 
Consumer Behaviour : Understanding Consumers in a Digital Landscape (Paperback)
Jean-Eric Pelet / Kogan Page
79,770원(18%off)/마일리지3,990점
40.  
 
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy (Hardcover, 1)
Sarah Montano / Kogan Page
225,190원(18%off)/마일리지11,260점

41.  
 
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy (Paperback, 1)
Sarah Montano / Kogan Page
70,900원(18%off)/마일리지3,550점
42.  
 
Fostering Consumer Well-Being: Theory, Evidence, and Policy (Hardcover, 2024)
Fatih Sonmez / Springer
246,580원(10%off)/마일리지7,400점
43.  
 
Marketing Mastery: Winning Strategies for Driving Sales and Growth (Paperback)
M. K. Arman / Independently Published
21,040원(18%off)/마일리지1,060점
44.  
 
Redefining Retail: 10 Guiding Principles for a Post-Digital World (MP3 CD)
주셉페 스틸리아노 / Ascent Audio
64,510원(18%off)/마일리지3,230점

45.  
 
Redefining Retail: 10 Guiding Principles for a Post-Digital World (Audio CD)
필립 코틀러 / Ascent Audio
64,570원(18%off)/마일리지3,230점
46.  
 
HOW DO YOU LIKE IT? Customer Services: Standardisation or Personalisation?: New Edition (Paperback)
Victoria Schaal / Independently Published
12,610원(18%off)/마일리지640점
47.  
 
Future-Proofing Travel: How to Create a Resilient and Sustainable Industry (Hardcover)
Caroline Bremner / Kogan Page
227,480원(18%off)/마일리지11,380점
48.  
 
Household Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries (Paperback)
Eliyathamby A. Selvanathan / Routledge
70,900원(18%off)/마일리지3,550점

49.  
 
The Routledge Handbook of Digital Consumption (Paperback, 2 ed)
Rosa Llamas / Routledge
77,990원(18%off)/마일리지3,900점
50.  
 
Market Process and Market Order: From Human Action, But Not of Human Design (Paperback)
Rosolino A. Candela / Lexington Books
61,630원(10%off)/마일리지1,850점


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